That nearly one-third of consumers contacted and recognized new brands through social platform advertisements; and when further evaluating brands or products and deciding whether to buy them, 44.2% of online consumers users will do their homework through the community. Therefore, no matter whether the main sales channel of a brand is online or physical, it is necessary to do a good job of marketing layout through the social platform to enhance the visibility of the brand and deepen the brand impression, whether it is to deliver advertisements for exposure, diversion, or introduction of internet celebrities cooperation, accumulation of word-of-mouth praise, etc. Are all feasible directions.m 2. Who is the overlord of the community? Line takes first place, tiktok has high potential Community marketing is very important, but if you want to deploy a key platform, how should you choose?
In terms of platform users, the first to fourth places are: line, facebook, instagram and facebook messenger (note: youtube ranking data is not included in this annual report, and the 2021 report shows that youtube ranks first with 89.6% usage rate) . Among them, the usage rate of line is as high as 95.7%, and facebook ranks second. The number of users also covers 90% logo design of the internet users in taiwan. Instagram ranks third with a coverage rate of 70.6%. Brand owners planning social marketing strategies should not ignore the above-mentioned mainstream platforms if they want to pursue exposure and reach maximization; or if the marketing budget is limited, they can also start delivering advertisements from the social media with the largest user base.
It is worth noting that the usage rate of tiktok, a short video and audio platform that has become popular all over the world in recent years, has increased from 21.3% last year to 35.2% this year, which is equivalent to one tiktok user for every three internet users in taiwan. Twitter has successfully become the most used social media in taiwan outside the line and meta families; discord, which was not on the list last year, was also listed for the first time because of the prevalence of virtual currencies such as nft, ranking 14th with a usage rate of 10.7% name.