The foregoing also includes strategies to reach our regular customers, to maintain their loyalty to our brand and its products or services. In order to better understand this digital marketing strategy, in Aloha! We will tell you how remarketing campaigns work, their types and some tips to carry out yours successfully. Advantages of remarketing When starting out in online advertising, many brands fail to design strategies to reach people who have interacted with their brand through social media accounts, websites, applications, among other digital assets. However, targeting this audience is important. Why? Because they have shown a
previous interest in what we offer and it is highly probable that they have a purchase intention. shopping cart In addition, a remarketing strategy allows the buyer to be pushed towards the conversion stage, by nurturing him with information that complements the data fax number list that he has previously obtained from our product or service. This is achieved with various elements: from campaigns with dynamic ads, such as Facebook Ads carousels or Google display network ads; to automated emails with relevant information for our potential client. What do I need to carry out my remarketing campaigns? The basis of any remarketing strategy is a cookie , that small piece of information that collects the user's browsing patterns when visiting a website.
However, the cookie alone will not do our remarketing campaign: this is when the tracking code provided by your advertising platform comes into play. A tracking code, as its name suggests, is a set of lines of web code that has the function of being the link between our website and the advertising platform that we use. The tracking code is responsible for invoking an external file, hosted on the advertising platform, in order to record and process user actions. It is also responsible for automatically comparing visitors or potential customers who have visited a website with its list of users. It should be noted that the actions carried out by a user within your website and registered by the tracking code are called events.