The best SEO content strategy starts with a little marketing research. Your goal is to discover SEO keywords that identify the pain points of your customers. Uncovering the proper keywords helps make your content creation process effective. Target keywords that help prospective customers find you precisely when they’re searching for interesting content about your product’s solution. For example, if your software helps businesses with their customer service, you could use keywords like “customer service software” or even more specific terms like “live chat for websites.” Use these SEO keyword phrases in the headlines of blog posts and articles.
Make sure to weave them into the content itself so Photo Restoration Service Google knows to include your content in organic search results. Use On-Page, Off-Page, and Technical SEO Strategies Once you know which keywords will help you best target the pain points your audience wants to solve, it’s time to employ three SEO strategies that will round out your SaaS content marketing campaign. On-Page SEO On-page SEO consists primarily of building out your website with keywords in mind. You’ll want to include these terms within the title tag, meta description, and heading tags on each blog post created. The content itself should also include keyword phrases so that Google understands what your blog post is all about. Optimize your internal linking structure. You want to link from relevant pages on one part of the site to related information elsewhere in the website.
Additionally, you should have a blog post that includes an HTML sitemap. The sitemap helps Google understand how you’ve organized the website so it can crawl most of the pages efficiently. Off-Page SEO Your content marketing strategy needs to include off-page SEO tactics as well. These are the strategies that involve getting other websites and blogs to link back to you. Doing this helps to build up more integrity with Google as the search engine sees other websites voicing how much your content matters in the industry. The best way to successfully market with off-page SEO is through building backlinks from other websites related to your product area. For example, if you’re selling CRM software for businesses, look at which industry associations allow for guest blogging opportunities.