Last November, we asked you to take part in Search Engine Journal's first annual survey. Our goal was to get an idea of where the digital marketing industry is headed. And after months of collecting and tabulating your contributions, the results are finally available! SEJ Annual Report: State of Digital Marketing 2016 | SEJ We've listed the demographics of the great people who helped make this first annual survey a possibility: Specialists / SEO Expert: 75% Manager / Multi-discipline: 10% Business owner: 4% Social media specialist: 4% Content Marketing Specialist: 4% PPC Specialist: 3% Here's a rundown.
Respondents prefer to attend fax list conferences, listen to podcasts, and read books to keep up to date with digital marketing trends. Almost everyone (91%) also said that remarketing is an effective strategy. Additionally, the survey shows that companies spend thousands of dollars on their remarketing campaigns. Keep reading to see some of the key findings below. Who knows? Some data may prompt you to update your digital marketing strategy. search engine optimization According to Moz's 2014 industry survey, site audits are one of the main activities of SEO agencies. And our survey respondents agree. In fact, 77% believe companies should perform a full SEO audit every six months. Yet 56% say they never perform SEO audits for new clients. Yikes! SEJ Annual Report: State of Digital Marketing 2016 | SEJ SEO audits provide insight into the health of your (or your client's) website.
It identifies the part of your site to update and improve. It can be a long and tedious process, but an occasional SEO audit is necessary. Advertising Continue reading below SEJ has several SEO audit guides if you don't know where to start. Section Summary SEJ Annual Report: State of Digital Marketing 2016 | SEJ 58% of in the SEO industry 56% of respondents never perform SEO audits for new clients 78% of respondents think companies should perform a full SEO audit every six months 59% of respondents spend between $1,001 and $5,000 per month on SEO tools Pay with a click PPC Hero's 2015/2016 PPC Status reveals that many advertisers did not predict an increase in PPC budget. But the majority of advertisers increased their campaign spending last year. Hanapin Marketing says this trend will continue next year.