More sales? More leads? More visits to your store? All of this is only helped by solid online visibility and a positive reputation. What better gift could you give yourself this year to ensure your business thrives in 2016 and beyond? However, like all business owners or store managers, you are pressed for time. No time for anything, let alone marketing. So my gift to you this year Shadow Making is 24 quick and easy tips you can implement in 24 days to improve your local visibility and reputation. These are all meant to take no more than 30 minutes (and, in most cases, much less). So come with me and open the Advent Calendar door to improve local SEO for 2016 and beyond. SEO Advent Calendar Okay, so you can Shadow Making tackle all of these in one go if you're super sharp (or crazy) or, as I suggest, come to each one at the start of your day and tackle them one at a time. December 1: Use a local phone number You are a local business, right? How better can you illustrate this than using a local phone number?
This is one of those good for users, good for search engines tips that you just can't beat. December 2: Claim and verify your Google My Business page Beyond your own website, Google My Business represents the best opportunity to quickly improve your local visibility. Yet many companies have not claimed their profile. Get it claimed and optimize it. December 3: Optimize your Google My Shadow Making Business page It's not complicated, but it's absolutely essential. In many ways, this is your storefront on Google, so you want to make sure the information is complete and valid. Upload photos and be sure to fill in all available fields. December 4: Remove duplicate Google My Business pages Shadow Making There is a surprisingly high number Shadow Making of duplicate Google My Business pages, which can disrupt local visibility. A search of your business name limited to Google+ will usually identify the page, then you can flag it as a duplicate. For instance: site: plus.google
Birmingham December 5: Use the correct categorization on Google My Business Locate your page and make sure the categorization is correct. This tweak alone can have solid results, and if you're not sure, review the categories of other local sites in the map results. December 6: Install an SEO plugin on your CMS If you are running WordPress, install the WordPress SEO plugin from Shadow Making Yoast. This provides additional functionality, allowing you to create and filter sitemaps, not expose specific areas of the site that provide no value or are largely duplicated, and edit page titles and meta Shadow Making descriptions as needed. page-by-page level. It's really helpful; WordPress by default is solid, but themes can often add new taxonomies for sliders and all sorts of senses, so there are things to tidy up. December 7: Install a local SEO plugin on your CMS