Biggest Marketing Challenges Brand awareness The measurement Omnichannel execution Multistate Operators: Last but not Photo Background Removing least, we have the large, often publicly traded entities of Multi-State Operators (commonly referred to as MSOs). These people typically operate dispensaries across the country and have their own in-house CPG brands to boot; they also tend to have the most advanced in-house marketing teams (and marketing needs). example of MSO cannabis marketing As such, these businesses require complex, compliant, and omnichannel media strategies, making them the primary market for cross-channel Photo Background Removing campaigns (a single creative concept applied to OOH, organic social media, and print , for example), high-end digital placements (direct purchases of ads from recognized national publishers) and dynamic ad units (video, connected TV, etc.).
Biggest Marketing Challenges Market penetration during expansion Find places to spend money on marketing Compliance (interstate) Cannabis Marketing Photo Background Removing Channels: What to Use and What to Avoid Now we have explained what the cannabis industry looks like and who the cannabis marketing players are. It's time to ask yourself how you can reach your potential customers. Because depending on the novelty of buying blunt in a place that looks like an Apple Store, it just won't hold up. Cannabis marketing is highly regulated and heavily monitored, so you need to know where you can market. Here are seven common marketing channels and how they work (or, spoiler, don't work) for the industry. Cannabis Marketing Channel Paid Search Photo Background Removing While paid search can be a very effective tool for non-cannabis organizations to acquire more customers (by preaching to the choir here), cannabis organizations are unable to use it at this time.
Google's advertising policy clearly states that Ads for substances that alter the mental state for recreational purposes or contain 'high' effects are Photo Background Removing not permitted : Cannabis Marketing Rules for Google Ads What makes this super interesting: cannabis marketing advertising on Google SERP It's an advertisement for a dispensary! And a geographically targeted evil at that; I'm in Jamaica Plain, MA, and I'm being served an ad for a dispensary in Florida. Marketing these terms would suggest changes might be on the horizon (at least in legal markets), but there's been no official word from Google on this. Until that is the case, I would advise against tempting Photo Background Removing the research gods. If you're running a dispensary, there's too much to be gained from a functioning Google My Business account and access to your customers' inboxes to go against a clearly written policy.